Data AnalyticsServices

The Genus team goes beyond traditional approaches to accounting. We deploy advanced data analytics tools to uncover hidden insights within the financial data generated by your business.

In today's data-rich environment, financial data holds the key to smarter business decisions. But numbers alone don't tell the whole story.

Data Analytics, at a glance

Using our data analytics expertise, Genus can translate even the most complex figures into actionable, digestible information. These insights empower your business to:

  • Boost its profitability by identifying areas to reduce costs and stimulate revenue growth.
  • Improve forecasts and budgets based on historical trends and real-time analysis.
  • Mitigate/reduce risk and implement data-driven controls to prevent errors or fraud.
  • Optimise operations and streamline processes

Whatever your business size or industry, our data analytics services will be tailored to your needs. We aim to provide you with essential financial clarity and will help you transform your data into robust strategies.

Examples of Data Analytics in action

Data is generated at every step of business operations, from sales and business development to customer support. Here are some examples of how businesses like yours can use data analytics to improve profitability:

  • Customer segmentation: This allows you to tailor marketing materials, pricing plans, and product offers to suit different audiences better.
  • Predictive analytics for demand forecasting: Historical sales data and market trends can help you predict future demand for products and services, enabling you to optimise inventory, production, and staffing levels.
  • Pricing strategy: By analysing competitor pricing, demand changes and customer behaviour, you can set your prices to maximise profit margins.
  • Detecting fraud: By analysing patterns and anomalies in your data, you can identify suspicious behaviours and take appropriate action.
  • Supply chain: Supply chain data relating to suppliers, transport and inventory levels can help you reduce transportation costs, improve inventory management, and boost supplier relationships.
  • Managing risk: Whether operational, market, or credit risks are involved, data analytics techniques can help you make informed decisions to minimise losses and protect profitability.

More Genus Services

  • Finance Director & CFO
  • Management Reporting
  • Cash flow
  • Software
  • Process Mapping
  • Finance Team Training
  • Xero Training
  • Converting to Xero

Finance Director & CFO

A finance lead brings a uniquely qualified financial understanding, ensuring the business stays as close as possible to its intended path in the future.

Management Reporting

Management Reporting
& Accounts

Using award-winning cloud software, the Genus team regularly transforms facts and figures into insightful reports, enabling you to grow your business confidently.

Cash flow

Cash flow
Forecasting & Budgeting

Cash flow is the lifeblood of your business, and we can help you create a dependable budget and interactive forecast. These can inform business decisions and enhance your Management Information.



Software Solutions is a service that enables businesses to work smarter, not harder. We work with you to design and improve your business systems, providing a fully bespoke service.

Process Mapping

Process Mapping
& Reviews

As part of our process mapping and reviews service, our team will carefully dissect your existing financial processes and controls, uncovering inefficiencies, duplication, and potential vulnerabilities.

Finance Team Training

Finance Team Training

An experienced in-house team may be the most efficient way to manage your finance function – but your in-house team might not have the experience or confidence required. That’s where our finance team training can help.

Xero Training

Xero Training
& Support

Genus is proud to be a Xero Platinum Partner and is one of the top 2% of Xero partners in the UK for clients and certified advisors.

Converting to Xero

Converting to Xero

When it comes to managing accounts, payroll, and related business responsibilities, we believe Xero offers the most flexible and insightful platform for businesses.

Finance Director & CFO

If you're ready to get started, contact the Genus team using the form below and we will be in touch.

Let's get started